Monday, July 14, 2008

323rd Post - Radio Update

I notice how, as of today, Kool 96.5FM has been re-branded a bit, saying that they now play everything.

Really? Anything? Everything? Hawaiian luau music? Gregorian chant? Beethoven? Or is it really anything within the confines and context of rock and roll? If that is the case, then they should say so.

And, I also note how Magic 94.9 in the Annapolis Valley also plays everything. It is generally acknowledged to suck, too. I hope that isn't the case with Kool FM.

Kool FM has changed formats and re-branded itself so many times over the years, since it went on the air in 1990, that one would need a scorecard to keep track of all of the changes. It began as SUN FM back in the day, having an easy listening format that didn't really please too many fans of easy listening. It was more of a light rock format that gradually played less of the older wimpy stuff and more of the newer wimpy stuff.

It is hard to remember all of the format changes, and to sort out the musical chairs approach they have had with their morning show hosts, but around 1998 they moved to the pretty pink palace on Agricola Street in Halifax and in 2002 became Kool FM. They played mostly rock and roll oldies, songs I'd long since grown tired of, and therefore seldom listened to it. They added a music advisory council shortly thereafter where they asked listeners to indicate what songs and artists they'd like to hear more or less of. I believe that is still in effect.

On Friday they opened up the phonelines to requests, which they played all during the morning show. And, today, they announced that they play anything.

This is a radio station that has always struggled to find an identity, a niche in the market. I hope that this newest attempt is successful for them, but I am not sure if I want to listen more now than I have in the past. Time will tell. I will tune in, though, and report back here soon on what they do with what they have announced they will do.


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