Thursday, June 7, 2012

Post 2014 - Things in Halifax That Just Don’t Make Sense, Part Ten

Welcome back to the series that you demanded continue: The things in Halifax that just don't make sense.

New readers to this here blog will wonder what the fuss is all about.  So do I, to be honest.  But this series is about things in Hali that might be neat at first blush, but which, with just a little digging, don't make any sense.

This episode of Things In Halifax That Just Don't Make Sense deals with ... Bridget.

Bridget is the latest campaign that the Halifax Bridge Commission has implemented to try to get people to drive safer on the 2 Halifax bridges.  She appears on billboards and in the place where you drop your quarters when  you go across.  She is on the radio, all urging people to slow the frig down, or you're a douche.

As you might predict, women's groups are up in arms because, well, they typically are up in arms about something, aren't they?  What was it that George Carlin said?   "Have you noticed that most of the women who are against abortion are women you wouldn't want to fuck in the first place?"

It's like that.

Today is  Thursday.   Is a woman who's dressed in high heels and a short skirt asserting her femininity, or is she doing it because men forced her to and she's degrading herself?  Or is that the way it is on Friday?  I forget.  Help me out.

The advertising company that devised the  Bridget campaign is full of women.  Do you really think that they would come up with a campaign that would be degrading to women?  Do you? Really?  

This campaign "sexualizes" women?  Really?  How?  I went to the Halifax Shopping Centre after work tonight to get some shoes.  I walked past several stores that sell women's clothing, and at least one that specializes in lingerie.  Another one seemed to focus on teaching women how to apply make up.  Are you telling me that those services do not sexualize women, too?  Where are these women's groups?  Why are they not charging the bastille?  Why are they not shrieking about those stores?   Why are they picking on poor  Bridget?  Leave the poor girl alone!  She's just trying to do the right thing.

I knew from the moment that Bridget came into being that some people would complain about the campaign.  Anything that features a woman wearing anything other than a burlap sack and Birkenstocks is destined to incite anger.  

It is not that the Bridget campaign makes no sense.  It is the hateful response to it that makes no sense.  Anything that gets people's attention and convinces them to drive more responsibly is a good thing.  If that thing is a picture of an attractive woman, or her voice urging you to slow down, then what is the big deal?  

Face it: The people who don't like Bridget, just don't make any sense.  And, they need to get a life.

Next time in this series: You want people to move downtown?  Really?


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