Wednesday, November 27, 2013

Post 2522 - Wednesday

This will be a short post, mostly because I have to wring myself out.  It has been raining hard most of the day. It has been the kind of rain that would make Noah decide to postpone building that ark until it was better outside.

I had Toastmasters this evening. The drive home in the downpour was great fun. I am not sure if I was hydroplaning or not All I know is at times I thought I was airborne.

I got home around 7:30. Patricia was already home. Newbie met me at the door, He took one look at the drowned-rat look of mine and backed away.

In radio news, I understand that tomorrow is report card day. The BBM (Bureau of Broadcast Measurement) ratings books come out. I no longer have ready access to the breakdown of the ratings. At best, if I am lucky, I will see the overall numbers. These numbers don't mean much. They may indicate that, say, The Bounce is down in the ratings, and people will go tsk tsk. But the station only covets a demographic, and is doing very well for the demo's it is going for, younger women mostly. Unless I see the breakdown of the numbers, I will not be able to parse them for you.

It will be very interesting to see how Radio 965 turns out. They were KOOL FM for years. They fired Griff and Caroline, 2 very popular hosts, dropped the classic hits format, and became this hybrid station, grabbing parts of the playlists for Live 105, C100, and Lite 92.9 and mixing them together in the wish that they would be somehow more than the sum of their parts.

I expect Q104 to do very well. They spent the ratings period with Deb Smith in the morning chair. She is gone now, alas, and Kate Peardon is back. I am conflicted about this. I like both women very much. But there was only one job, and Deb didn't get it, and Kate did. I am happy for Kate and unhappy for Deb. Is that schizophrenic?

News 95.7 will likely have a good book. Keep in mind, though, that during the ratings period, they still had Jordi Morgan doing the morning talk show. Five minutes after the ratings period was over, they fired him and a passel of others and then "refreshed" the programming. Their next ratings book, in the Spring, will tell the tale.

I have other thoughts about other stations in the market. I will see how much they are confirmed tomorrow, assuming I can get my hands on the ratings somehow. Maybe Wayne Harrett can tell me about them.

Anyway, I think I will turn in. I have a very busy day on Thursday.

See you tomorrow.


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